iOS5 is being implemented as we speak, which is exciting news.
Music, Video, and Audiobooks are Mediamonkey's forte and something we all have libraries of.
Apps were never that important for MediaMonkey because:
a) it's device specific
b) it's all purchased on the device or in the program
c) nobody has their own collection of apps unless they're using iTunes.
iPad/iPhone now reads PDF e-Books, which opens up the need to store PDFs (it's "Media") and sync the latest magazines or reference manuals to the device.
Any *crosses fingers* desire to support PDF syncing in the iOS update.